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| Empowering Advertising Agencies to deliver robust interactive services to their clients with little to no IT support. Centralpoint gives Advertising and Public Relations Firms tools to develop and deploy communication solutions for their clients, that anyone can use. Whether it is employee intranets, product distribution extranets (for dealers), or even sales management reporting portals, Centralpoint gives you the modular architecture you need. |
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Advertising Agencies are feeling renewed pressure to leverage Internet technology and the Web. More than a mere marketing vehicle, today's Ad agencies need to improve their menu of services to clients. Since their clients are investing more online, then so too should the agency servicing them...beyond simply media buying and SEO Management, which has become a dime a dozen. Instead agencies need to become the 'conduit' for all online branding, and Centralpoint allows them to do this.
Oxcyon's Centralpoint's unique CMS Lifecycle Management Solutions provide a comprehensive approach to Product Sites, Dealer Extranets, Email Broadcasting solutions, Internal Intranets, Customer Satisfaction portals, and more.
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Turn the Web into a revenue growth channel for clients
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| Your clients are revisiting the Web as a channel for brand awareness, and new client revenue. With an eye toward the challenges faced by earlier generations of Web-based revenue channels, Centralpoint provides a secure and personalized portal, seamlessly integrated with content management and creation, as well as tight integration to back-end systems. As a result, organizations deploying Centralpoint can: |
- Give customers anytime, anywhere access to the targeted information they care about, whether on the Web or to an array of digital devices
- Enable cross-sell and up-sell of products and services
- Deliver targeted information to new and repeat site visitors
- Immediately launch your Client's portals according to any design
- Empower your clients with Email Broadcasting tools, by your agency, not others.
- Introduce alerts, and event based triggers
- Develop an online brand engine for your clients, private labeled by your agency
- Provide community based blogs empowering your users to develop your online community
- Implement Web sites that integrate with back-end systems and resources
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Realize greater savings and efficiencies by exploiting the Web
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| Innovative organizations are realizing that the Web provides an extremely cost-effective means of servicing customers, partners and employees. Organizations that are using Centralpoint find that they can: |
- Reduce their operational expenses by providing customers, partners and employees with a single source for accurate and timely information
- Raise the effectiveness of partner relationships with superior self-service capabilities
- Manage and promote their brand by presenting a consistent face to external audiences
- Increase corporate agility and reduce cycle times with actionable, feature-rich measurement dashboards
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Solve out-of-control content problems
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| Most large organizations are plagued with multiple sources for content, duplication of content and out-of-date content, along with explosive growth in content and the Web. When this problem is exposed to external audiences, via the Web, the result is confused customers, decelerated sales processes, and lost opportunity. Centralpoint is well known for its ability to: |
- Provide control over content without constraining business flexibility
- Support publishing to multiple sites while maintaining content integrity
- Encourage collaborative content development while avoiding duplication of effort
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Facilitate partner and customer collaboration
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| Organizations that combine advanced collaboration technologies with Web-based delivery find they can boost their revenue, streamline their processes and reduce their costs. Centralpoint makes it possible to: |
- Support on-line collaboration on projects, joint marketing efforts, and supplier issues
- Replace manual tracking of processes, transactions and decisions via e-mail, phone calls, and faxes
- Keep all parties to an issue or a process up to date
- Provide complete and personalized order, inventory, finance, product, marketing, and training information to partners
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Better leverage the Web for internal communication
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| Organizations are rethinking how they use Web technologies to promote consistent internal communication. Oxcyon's Centralpoint CMS Lifecycle management integrates Web content management, collaboration, Web application development and portal capabilities to help organizations: |
- Consolidate their out-of-control intranets
- Enforce content development and publication standards
- Ensure the accuracy of information that employees see
- Automate key employee interactions
- Personalize each employee's view of the enterprise
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