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Magazines Publishers

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Publishers are feeling renewed pressure to leverage Internet technology and the Web. More than a mere marketing vehicle, today's Web presence needs to improve customer relationships through better self-service capabilities, promote consistent internal communication through subscriber based portals.

Transform the Web into a revenue growth channel

Publishers are revisiting the Web as a channel for revenue. With an eye toward the challenges faced by earlier generations of Web-based revenue channels, Centralpoint provides a secure and personalized portal, seamlessly integrated with content management and creation, as well as tight integration to back-end systems. As a result, organizations deploying Centralpoint can:

Better leverage the Web for distribution to your subscribers

Organizations are rethinking how they use Web technologies to promote consistent internal communication. Oxcyon's Centralpoint CMS Lifecycle management integrates Web content management, collaboration, Web application development and portal capabilities to help organizations:

- Consolidate out-of-control publishing sites
- Enforce content development and publication standards
- Ensure the accuracy of information that subscribers see
- Automate key subscriber interactions=business intelligence (who is reading what?)
- Personalize each visitors view of the portal (subscriber vs. non)

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