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Even a mistake may turn out to be the one thing necessary to a worthwhile achievement.
Henry Ford
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| Delivering easy to use publishing portals for media outlets, TV Stations, Radio Stations and affiliates that keep up with the changing landscape of online media. |
| Media Outlets are feeling renewed pressure to leverage Internet technology and the Web. More than a mere marketing vehicle, today's Web presence needs to improve customer relationships through better self-service capabilities, promote consistent internal communication through employee intranets, and cement channel loyalty and effectiveness through partner extranets. Today, Publishers are transforming the way they do business, and Oxcyon's Centralpoint is their primary choice to do it right.
Oxcyon's Centralpoint's unique CMS Lifecycle Management Solutions provide Media Outlets with a comprehensive approach to building new subscribers, fulfillment, digital rights, and lead tracking managing the complete information value chain from collaborative creation of content, to management, and to personalized targeted delivery.
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Transform the Web into a revenue growth channel
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| Organizations are revisiting the Web as a channel for revenue. With an eye toward the challenges faced by earlier generations of Web-based revenue channels, Centralpoint provides a secure and personalized portal, seamlessly integrated with content management and creation, as well as tight integration to back-end systems. As a result, organizations deploying Centralpoint can: |
- Give customers anytime, anywhere access to the targeted information they care about, whether on the Web or to an array of digital devices
- Enable cross-sell and up-sell of products and services
- Provide a self service Buyers Guide directory online, with automated tools to purchase listings, and access leads
- Deliver targeted information to new and repeat site visitors
- Immediately launch your portals including rich syndicated content
- Seamlessly integrate Email Broadcasting (push) tools, to service your clients and track results
- Automate the subscription and outbound messaging, including event based triggers (Alerts)
- Develop an online brand engine for your entire organization, and also for your local facilities
- Provide community based blogs empowering your users to develop your online community
- Implement Web sites that integrate with back-end systems and resources
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Realize greater savings and efficiencies by exploiting the Web
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| Innovative organizations are realizing that the Web provides an extremely cost-effective means of servicing customers, partners and employees. Organizations that are using Centralpoint find that they can: |
- Reduce their operational expenses by providing customers, partners and employees with a single source for accurate and timely information
- Raise the effectiveness of partner relationships with superior self-service capabilities
- Manage and promote their brand by presenting a consistent face to external audiences
- Increase corporate agility and reduce cycle times with actionable, feature-rich measurement dashboards
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Solve out-of-control content problems
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| Most large organizations are plagued with multiple sources for content, duplication of content and out-of-date content, along with explosive growth in content and the Web. When this problem is exposed to external audiences, via the Web, the result is confused customers, decelerated sales processes, and lost opportunity. Centralpoint is well known for its ability to: |
- Provide control over content without constraining business flexibility
- Support publishing to multiple sites while maintaining content integrity
- Encourage collaborative content development while avoiding duplication of effort
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Facilitate partner and customer collaboration
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| Organizations that combine advanced collaboration technologies with Web-based delivery find they can boost their revenue, streamline their processes and reduce their costs. Centralpoint makes it possible to: |
- Support on-line collaboration on projects, joint marketing efforts, and supplier issues
- Replace manual tracking of processes, transactions and decisions via e-mail, phone calls, and faxes
- Keep all parties to an issue or a process up to date
- Provide complete and personalized order, inventory, finance, product, marketing, and training information to partners
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Better leverage the Web for internal communication
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| Organizations are rethinking how they use Web technologies to promote consistent internal communication. Oxcyon's Centralpoint CMS Lifecycle management integrates Web content management, collaboration, Web application development and portal capabilities to help organizations: |
- Consolidate their out-of-control intranets
- Enforce content development and publication standards
- Ensure the accuracy of information that employees see
- Automate key employee interactions
- Personalize each employee's view of the enterprise
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