Centralpoint will allow marketers to determine how content publishing activity impacts site traffic.

Yes, this will be dependent on those 'marketers' to review the analytics and results of any reporting, and to adjust content (post facto) to better target their audiences. Centralpoint will provide all of the reports and/or alerts to these marketers to show them the impact, but the decision (and work) to re-apply or add new content for those areas, is of course, their responsibility.