Phone

Glossary

A/B Testing
Determining which of two alternatives is better received by the target audience.
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Above the fold [or Above-the-fold]
The region of a Web page that is visible without scrolling. The area above the fold will vary according to a user's monitor size and their resolution settings. The region above the fold is called a screenful.
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access control
Policies and procedures to prevent improper access to systems.
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Access Path
The track chosen by a database management system to collect data requested by the end-user.
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access point
Box consisting of a radio receiver/transmitter and antennae that link to a wired network, router, or hub.
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accountability
The mechanisms for assessing responsibility for decisions made and actions taken.
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accounting rate of return on investment (ROI )
Calculation of the rate of return on an investment by adjusting cash inflows produced by the investment for depreciation. Approximates the accounting income earned by the investment.
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accumulated balance digital payment systems
Systems enabling users to make micropayments and purchases on the Web, accumulating a debit balance on their credit card or telephone bills.
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activity-based costing
Model for identifying all the company activities that cause costs to occur while producing a specific product or service so that managers can see which products or services are profitable or losing money and make changes to maximize firm profitability.
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administrative controls
Formalized standards, rules, procedures, and disciplines to ensure that the organization's controls are properly executed and enforced.
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Administrative Data
Data that helps a data warehouse administrator manage a data warehouse. This data typically includes user profiles and warehouse history.
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Advanced Analytics
The examination of data using sophisticated tools, typically beyond those of traditional Business Intelligence, allowing for deeper insights or predictions to be made.
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agency theory
Economic theory that views the firm as a nexus of contracts among self-interested individuals who must be supervised and managed.
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Aggregate Data
Data that is the end result of applying a process to combine data elements, usually taken collectively or in the form of a summary.
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Agile software development methodology
A methodology fundamentally incorporating iteration and continuous feedback to refine and deliver a software system. It involves continuous planning, testing, integration, and other forms of continuous evolution of both the project and the software.
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AI shell
The programming environment of an expert system.
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analog signal
A continuous waveform that passes through a communications medium; used for voice communications.
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Analysis stage
The stage of the UX process where insights are drawn from data collecting during the earlier Research stage. Capturing, organising and making inferences from the “what” can help UX designers begin to understand the “why”.
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analytical CRM
Customer relationship management applications dealing with the analysis of customer data to provide information for improving business performance.
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Analytics
A broad term that encompasses a variety of tools, techniques and processes used for extracting useful information or meaningful patterns from data.
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Analytics
The discovery of meaningful patterns in data, usually revealed by an analytics software solution.
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antivirus software
Software designed to detect, and often eliminate, computer viruses from an information system.
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application controls
Specific controls unique to each computerized application.
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application server
Software that handles all application operations between browser-based computers and a company's back-end business applications or databases.
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application service provider (ASP)
Company providing software that can be rented by other companies over the Web or a private network.
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application software
Programs written for a specific application to perform functions specified by end users.
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application software package
A set of prewritten, precoded application software programs that are commercially available for sale or lease.
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arithmetic-logic unit (ALU)
Component of the CPU that performs the computer's principal logic and arithmetic operations.
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artificial intelligence (AI)
The effort to develop computer-based systems that can behave like humans, with the ability to learn languages, accomplish physical tasks, use a perceptual apparatus, and emulate human expertise and decision making.
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asynchronous transfer mode (ATM)
A networking technology that parcels information into 8-byte cells, allowing data to be transmitted between computers from different vendors at any speed.
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attribute
A piece of information describing a particular entity.
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Audience
Audience is typically used to refer to microsites, or channels within your multi channel enterprise. Audiences can have their own URL, landing pages, and filter all content within Centralpoint by that respective Audience(s). For an example, a singular record could be tagged to multiple audiences, so that it will show up in each one, even if each audience may have it's own design layout. (Single Source Publishing)
authentication
The ability of each party in a transaction to ascertain the identity of the other party.
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automation
Using the computer to speed up the performance of existing tasks.
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Axure
A wireframing and interactive prototyping tool, available for both Windows and Mac.
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B
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backbone
Part of a network handling the major traffic and providing the primary path for traffic flowing to or from other networks.
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Background images
Images, pictures or patterns that appear behind graphical user interface elements on a web page.
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backward chaining
A strategy for searching the rule base in an expert system that acts like a problem solver by beginning with a hypothesis and seeking out more information until the hypothesis is either proved or disproved.
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balanced scorecard
Model for analyzing firm performance which supplements traditional financial measures with measurements from additional business perspectives, such as customers, internal business processes, and learning and growth.
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Balsamiq Mockups
A wireframing and interactive prototyping tool, available for both Windows and Mac.
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bandwidth
The capacity of a communications channel as measured by the difference between the highest and lowest frequencies that can be transmitted by that channel.
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banner ad
A graphic display on a Web page used for advertising. The banner is linked to the advertiser's Web site so that a person clicking on it will be transported to the advertiser's Web site.
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Banners
Banners are graphic images that commonly function as Web-based billboards. Banner ads generally appear toward the top-center of the screen, and are used as attention-grabbing links to other sites.
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batch processing
A method of collecting and processing data in which transactions are accumulated and stored until a specified time when it is convenient or necessary to process them as a group.
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baud
A change in signal from positive to negative or vice versa that is used as a measure of transmission speed.
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Behavioral Analytics
A subset of Business Intelligence that focuses specifically on how and why users behave the way they do, using the data that is connected for analysis.
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behavioral models
Descriptions of management based on behavioral scientists' observations of what managers actually do in their jobs.
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benchmarking
Setting strict standards for products, services, or activities and measuring organizational performance against those standards.
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best practices
The most successful solutions or problem-solving methods that have been developed by a specific organization or industry.
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Beta launch
The limited launch of a software product with the goal of finding bugs before final launch.
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Big Data
Extremely large data sets that may be analyzed to reveal patterns and trends and that are typically too complex to be dealt with using traditional processing techniques.
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biometric authentication
Technology for authenticating system users that compares a person’s unique characteristics such as fingerprints, face, or retinal image, against a stored set profile of these characteristics.
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bit
A binary digit representing the smallest unit of data in a computer system. It can only have one of two states, representing 0 or 1.
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bluetooth
Standard for wireless personal area networks that can transmit up to 722 Kbps within a 10-meter area.
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Branding
The process of creating and marketing a consistent idea or image of a product, so that it is recognisable by the public.
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Breadcrumb
Breadcrumbs are a navigation element that allows users to orient themselves within a Web site, or efficiently move to one of the intermediate pages. Breadcrumbs are usually placed near the top of the page (generally immediately beneath the browser's address bar). For example, if users are reading about the features and benefits of "widget x," breadcrumbs might show the following information: Home > Products > Widget x > Features/Benefits Breadcrumbs allow users to find their way to the homepage
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broadband
High-speed transmission technology. Also designates a single communications medium that can transmit multiple channels of data simultaneously.
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bugs
Program code defects or errors.
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Bulk Data Transfer
A mechanism, usually software-based, which is designed to move large data files, supporting compression, blocking and buffering in order to cut down on wait times.
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bullwhip effect
Distortion of information about the demand for a product as it passes from one entity to the next across the supply chain.
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bundling
Cross-selling in which a combination of products is sold as a bundle at a price lower than the total cost of the individual products.
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bureaucracy
Formal organization with a clear-cut division of labor, abstract rules and procedures, and impartial decision making that uses technical qualifications and professionalism as a basis for promoting employees.
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bureaucratic models of decision making
Models of decision making where decisions are shaped by the organization’s standard operating procedures (SOPs).
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bus network
Network topology linking a number of computers by a single circuit with all messages broadcast to the entire network.
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business continuity planning
Planning that focuses on how the company can restore business operations after a disaster strikes.
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business functions
Specialized tasks performed in a business organization, including manufacturing and production, sales and marketing, finance and accounting, and human resources.
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business intelligence
Applications and technologies that focus on gathering, storing, analyzing, and providing access to data from many different sources to help users make better business decisions.
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Business Intelligence
A process for analyzing data and presenting actionable insights to stakeholders in order to help them make more informed business decisions.
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business model
An abstraction of what an enterprise is and how the enterprise delivers a product or service, showing how the enterprise creates wealth.
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business process management
Methodology for revising the organization’s business processes to use business processes as fundamental building blocks of corporate information systems.
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business process reengineering
The radical redesign of business processes, combining steps to cut waste and eliminating repetitive, paper-intensive tasks in order to improve cost, quality, and service, and to maximize the benefits of information technology.
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business processes
The unique ways in which organizations coordinate and organize work activities, information, and knowledge to produce a product or service.
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business-to-business (B2B) electronic commerce
Electronic sales of goods and services among businesses.
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business-to-consumer (B2C) electronic commerce
Electronic retailing of products and services directly to individual consumers.
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byte
A string of bits, usually eight, used to store one number or character in a computer system.
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C
A powerful programming language with tight control and efficiency of execution; is portable across different microprocessors and is used primarily with PCs.
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C ++
Object-oriented version of the C programming language.
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cable modem
Modem designed to operate over cable TV lines to provide high-speed access to the Web or corporate intranets.
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call center
An organizational department responsible for handling customer service issues by telephone and other channels.
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capacity planning
The process of predicting when a computer hardware system becomes saturated to ensure that adequate computing resources are available for work of different priorities and that the firm has enough computing power for its current and future needs.
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capital budgeting
The process of analyzing and selecting various proposals for capital expenditures.
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Card sorting
A technique using either actual cards or software, whereby users generate an information hierarchy that can then form the basis of an information architecture or navigation menu.
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carpal tunnel syndrome (CTS)
Type of RSI in which pressure on the median nerve through the wrist's bony carpal tunnel structure produces pain.
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case-based reasoning (CBR)
Artificial intelligence technology that represents knowledge as a database of cases and solutions.
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CD-ROM (compact disk read-only memory)
Read-only optical disk storage used for imaging, reference, and database applications with massive amounts of unchanging data and for multimedia.
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CD-RW (CD-ReWritable)
Optical disk storage that can be rewritten many times by users.
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cellular telephone
A device that transmits voice or data, using radio waves to communicate with radio antennas placed within adjacent geographic areas called cells.
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central processing unit (CPU)
Area of the computer system that manipulates symbols, numbers, and letters, and controls the other parts of the computer system.
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Centralized Autonomy
A term (perhaps an oxymoron) coined by Oxcyon, which addresses the need to centralize and federate your data, yet providing the necessary autonomy to your constituents that need it.
centralized processing
Processing that is accomplished by one large central computer.
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change agent
In the context of implementation, the individual acting as the catalyst during the change process to ensure successful organizational adaptation to a new system or innovation.
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channel
The link by which data or voice are transmitted between sending and receiving devices in a network.
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channel conflict
Competition between two or more different distribution chains used to sell the products or services of the same company.
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chatting
Live, interactive conversations over a public network.
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chief information officer (CIO)
Senior manager in charge of the information systems function in the firm.
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chief knowledge officer (CKO)
Senior executive in charge of the organization's knowledge management program.
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choice
Simon's third stage of decision making, when the individual selects among the various solution alternatives.
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churn rate
Measurement of the number of customers who stop using or purchasing products or services from a company. Used as an indicator of the growth or decline of a firm’s customer base.
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Citizen Data Scientist
Business analysts and other personnel that may have experience working within an organization’s data architecture and using software tools to derive valuable business insights from stored data.
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classical model of management
Traditional description of management that focused on its formal functions of planning, organizing, coordinating, deciding, and controlling.
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clicks-and-mortar
Business model where the Web site is an extension of a traditional bricks-and-mortar business.
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clickstream tracking
Tracking data about customer activities at Web sites and storing them in a log.
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client
The user point-of-entry for the required function in client/server computing. Normally a desktop computer, workstation, or laptop computer.
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client/server computing
A model for computing that splits processing between clients and servers on a network, assigning functions to the machine most able to perform the function.
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Cluster
A means of storing data together from multiple tables when the data contains common information that is needed for analysis.
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clustering
Linking two computers together so that the second computer can act as a backup to the primary computer or speed up processing.
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CMS
Content Management System: Software that allows publishing, editing and maintaining content from a central interface. See also: Content management
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coaxial cable
A transmission medium consisting of thickly insulated copper wire; can transmit large volumes of data quickly.
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COBOL (COmmon Business Oriented Language)
Major programming language for business applications because it can process large data files with alphanumeric characters.
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cognitive style
Underlying personality dispositions toward the treatment of information, selection of alternatives, and evaluation of consequences.
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collaborative commerce
The use of digital technologies to enable multiple organizations to collaboratively design, develop, build and manage products through their life cycles.
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Collaborative design
Inviting input from users, stakeholders and other project members.
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collaborative filtering
Tracking users' movements on a Web site, comparing the information gleaned about a user's behavior against data about other customers with similar interests to predict what the user would like to see next.
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collaborative planning, forecasting, and replenishment (CPFR)
Firms collaborating with their suppliers and buyers to formulate demand forecasts, develop production plans, and coordinate shipping, warehousing, and stocking activities.
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communications technology
Physical devices and software that link various computer hardware components and transfer data from one physical location to another.
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Comparative analysis
Performing an item by item comparison of two or more websites or apps to determine trends or patterns.
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competitive forces model
Model used to describe the interaction of external influences, specifically threats and opportunities, that affect an organization's strategy and ability to compete.
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Competitor analysis
Performing an audit or conducting user testing of competing websites and apps; writing a report that summarises the competitive landscape.
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compiler
Special system software that translates a high-level language into machine language for execution by the computer.
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complementary assets
Additional assets required to derive value from a primary investment.
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Compliance
Conforming to a set of rules, usually established by a governing body. In terms of Data Management, compliance refers to the following of collection and usage techniques which safeguard private data, and is often used in highly-regulated industries.
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component-based development
Building large software systems by combining pre-existing software components.
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computer
Physical device that takes data as an input, transforms the data by executing stored instructions, and outputs information to a number of devices.
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computer abuse
The commission of acts involving a computer that may not be illegal but are considered unethical.
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computer crime
The commission of illegal acts through the use of a computer or against a computer system.
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computer forensics
The scientific collection, examination, authentication, preservation, and analysis of data held on or retrieved from computer storage media in such a way that the information can be used as evidence in a court of law.
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computer hardware
Physical equipment used for input, processing, and output activities in an information system.
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computer literacy
Knowledge about information technology, focusing on understanding of how computer-based technologies work.
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computer software
Detailed, preprogrammed instructions that control and coordinate the work of computer hardware components in an information system.
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computer virus
Rogue software programs that are difficult to detect which spread rapidly through computer systems, destroying data or disrupting processing and memory systems.
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computer vision syndrome (CVS)
Eyestrain condition related to computer display screen use; symptoms include headaches, blurred vision, and dry and irritated eyes.
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computer-aided design (CAD)
Information system that automates the creation and revision of designs using sophisticated graphics software.
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computer-aided software engineering (CASE)
Automation of step-by-step methodologies for software and systems development to reduce the amounts of repetitive work the developer needs to do.
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computer-based information systems (CBIS)
Information systems that rely on computer hardware and software for processing and disseminating information.
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conceptual schema
The logical description of the entire database showing all the data elements and relationships among them.
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connectivity
The ability of computers and computer-based devices to communicate with each other and share information in a meaningful way without human intervention..
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consumer-to-consumer (C2C)
electronic commerce Consumers selling goods and services electronically to other consumers.
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Content audit
Reviewing and cataloguing a client’s existing repository of content.
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Content management
The outdated term of managing web pages. Remember, content is a fancy, overused term for 'data', which means it encompasses everything (images, videos, documents, and even the business intelligence of your user experience). Content Management is merely the beginning. It is one finger on the hand. Centralpoint is the whole hand, how to manage all forms of content across all types of users, and how to harvest rich information as to what they did with it. 

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centralpoint uxp cms portal by oxcyon, content management system, User Experience platform.
Content Strategy
Content strategy focuses on the planning, creation, delivery, and governance of content.  Content not only includes the words on the page but also the images and multimedia that are used. Ensuring that you have useful and usable content, that is well structured, and easily found is vital to improving the user experience of a website. 

Creating a Comprehensive Strategy and Governance
The goal of conten...
centralpoint uxp cms portal by oxcyon, content management system, User Experience platform.
Contextual enquiry
Interviewing users in the location that they use the website or app, in order to understand their tasks and challenges.
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control unit
Component of the CPU that controls and coordinates the other parts of the computer system.
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controls
All of the methods, policies, and procedures that ensure protection of the organization's assets, accuracy and reliability of its records, and operational adherence to management standards.
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converged network
Network with technology to enable voice and data to run over a single network.
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conversion
The process of changing from the old system to the new system.
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cookies
Tiny file deposited on a computer hard drive when an individual visits certain Web sites. Used to identify the visitor and track visits to the Web site.
Oxcyon, Centralpoint, Metadata, Taxonomy, Portal, Knowledge Management, Content Management, Document Management, SSO, Active Directory, SAML, cookies
cooptation
Bringing the opposition into the process of designing and implementing a solution without giving up control of the direction and nature of the change.
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copyright
A statutory grant that protects creators of intellectual property against copying by others for any purpose for a minimum of 70 years.
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core competency
Activity at which a firm excels as a world-class leader.
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core systems
Systems that support functions that are absolutely critical to the organization.
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cost-benefit ratio
A method for calculating the returns from a capital expenditure by dividing total benefits by total costs.
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counterimplementation
A deliberate strategy to thwart the implementation of an information system or an innovation in an organization.
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CPScripting
CPScripting is the name for the object oriented scripting language within Centralpoint (hence, the prefix CP). There are over 377 CPscripts which allow users to drag and drop controls on to the page (breadcrumb trails, fields, printer friendly options, commentary, rating, etc.) CP Scripting allows for the non technologist to control what function will appear on a webpage. 
critical success factors (CSFs)
A small number of easily identifiable operational goals shaped by the industry, the firm, the manager, and the broader environment that are believed to assure the success of an organization. Used to determine the information requirements of an organizati
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cross-selling
Marketing complementary products to customers.
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Crosswalks
a web application or reference to other data that combines data and/or functionality from more than one source
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CSS
Code that defines how to display HTML elements in externalstyle sheets that enable you to change the appearance and layout of all the pages in a Web site by editing one single file. The CSS for can be uploaded and referenced from anywhere in the site, but it Oxcyon's recommendation to manage the CSS in a singular location, specifically the Design/Styles module. In this way, all elements of the site, including the individual Module Designer records can 'inherit' the CSS or styles assigned to that audienc...
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customer lifetime value (CLTV)
Difference between revenues produced by a specific customer and the expenses for acquiring and servicing that customer minus the cost of promotional marketing over the lifetime of the customer relationship, expressed in today’s dollars.
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customer relationship management (CRM)
Business and technology discipline that uses information systems to coordinate all of the business processes surrounding the firm’s interactions with its customers in sales, marketing, and service.
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customer relationship management systems
Information systems that track all the ways in which a company interacts with its customers and analyze these interactions to optimize revenue, profitability, customer satisfaction, and customer retention.
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customer-decision-support system (CDSS)
System to support the decision-making process of an existing or potential customer.
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customization
The modification of a software package to meet an organization's unique requirements without destroying the package software's integrity.
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Dashboard
A tool that is used to create, deploy and analyze information. Typically, a dashboard will consist of a single screen and show various reports and other metrics that the organization is studying.
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data
Streams of raw facts representing events occurring in organizations or the physical environment before they have been organized and arranged into a form that people can understand and use.
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data administration
A special organizational function for managing the organization's data resources, concerned with information policy, data planning, maintenance of data dictionaries, and data quality standards.
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Data Blending
Provides a fast and straightforward way to extract value from multiple data sources to find patterns without the deployment of a traditional data warehouse architecture.
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Data Cleansing
Transforming data in its native state to a pre-defined standardized format using vendor software.
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Data Cube
A database structure with multiple dimensions which can be stacked, combined and manipulated to enable browsing.
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data definition language
The component of a database management system that defines each data element as it appears in the database.
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Data Democratization
Provides users across an enterprise with access to data, allowing them to run analysis at any time to answer any question.
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data dictionary
An automated or manual tool for storing and organizing information about the data maintained in a database.
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Data Discovery
User-driven process of searching for patterns in a data set, providing self-service and data democratization. Data Discovery has been labeled by Gartner as “modern Business Intelligence.”
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data element
A field.
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data flow diagram (DFD)
Primary tool for structured analysis that graphically illustrates a system’s component process and the flow of data between them.
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Data Governance
The management of the availability, usability, integrity and security of the data stored within an enterprise.
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data inconsistency
The presence of different values for same attribute when the same data are stored in multiple locations.
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Data Integration
The combination of technical and business processes used to combine data from disparate sources into meaningful insights.
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Data Lake
A storage repository that holds a large amount of raw data in its native format until it is needed.
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Data Lineage
Referred to as the data life-cycle, which includes the origins of the data and where it moves over time, describing what happens to data as it goes through diverse processes.
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Data Management
The development and execution of architectures, policies and practices to manage the data life-cycle needs of an enterprise.
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data management software
Software used for creating and manipulating lists, creating files and databases to store data, and combining information for reports.
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data manipulation language
A language associated with a database management system that end users and programmers use to manipulate data in the database.
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Data Mart
A collection of reports, metrics and other stored data on a specific subject matter. Think of this as an organization of like information, making for easier discovery.
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data mart
A small data warehouse containing only a portion of the organization's data for a specified function or population of users.
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Data Migration
The process of moving data between two or more storage systems, data formats, warehouses or servers.
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Data Mining
Extracting previously unknown data from databases and using that data for important business decisions, in many cases helping to create new insights.
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Data Protection
Safeguarding vital business data from corruption or loss.
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Data Quality
Refers to the contextually quality of an organization’s collection of data. The more relevant, available, complete and accurate the information, the better chance profitable business insights will be created.
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data quality audit
A survey and/or sample of files to determine accuracy and completeness of data in an information system.
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data redundancy
The presence of duplicate data in multiple data files.
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Data Replication
The frequent copying of data from a database to another so that all users may share the same level of information, resulting in a distributed database that allows users to access data relevant to their own specific tasks.
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Data Science
A field of study involving the processes and systems used to extract insights from data in all of its forms. The pfofession is seen as a continuation of the other data analysis fields, such as statistics.
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data security controls
Controls to ensure that data files on either disk or tape are not subject to unauthorized access, change, or destruction.
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Data Staging
A temporary location where all data from outside resources are copied.
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data visualization
Technology for helping users see patterns and relationships in large amounts of data by presenting the data in graphical form.
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Data Visualization
Transforming numerical data into a visual or pictorial context in order to assist users in better understanding what the data is telling them.
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Data Warehouse
A system used for Data Analytics. They are a central location of integrated data from other more disparate sources, storing both current (real-time) and historical data which can then be used to create trends reports. In multidimensional data sets, drill
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data warehouse
A database, with reporting and query tools, that stores current and historical data extracted from various operational systems and consolidated for management reporting and analysis.
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data workers
People such as secretaries or bookkeepers who process the organization's paperwork.
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