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Digital Experience Platform?

Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. DXPs can be a single product, but are often a suite of products that work together. DXPs provide an architecture for companies to digitize business operations, deliver connected customer experiences, and gather actionable customer insight.

DXP was introduced as a Magic Quadrant category by Gartner in 2018, reflecting the evolution of technologies that drive experience. A year on, and Gartner believes the need has intensified for DXPs that help companies like yours to integrate all systems, technologies and applications, setting up the business for collaboration, agility and momentum across all digital operations. Digital Experience Platform (DXP) is an emerging category of enterprise software seeking to meet the needs of companies undergoing digital transformation, with the ultimate goal of providing better customer experiences. DXPs can be a single product, like Centralpoint, but are often a suite of products that work together.